» A Development Framework (or Theme): If the CMS is the engine of your web site, the development framework/theme is the framework that holds the engine. Your framework options depends on the CMS that you choose. For the WordPress CMS, there’s more options than you can imagine. The popularity and flexibility of WordPress makes finding a good looking theme easy – but looks aren’t everything. Free options abound but don’t necessarily address the best practices of web design, SEO, mobile responsiveness, or bandwidth load-bearing.
You may be saying “yeah, that all sounds important, but I just need a web site to get by.” Then think of this: more than half of all internet traffic is on a mobile device. Those mobile devices use different networks to deliver data – optimized for small devices with variable data speeds. Do you want your web site to work properly for more than half of the online world? If the answer is yes, then do the right thing and pay for your theme.
In my years of experience, and those with much more, the best theme currently available for WordPress is Genesis. It is built with precessional best practices in mind first – such as SEO, mobile responsiveness, and bandwidth efficiency – and then allows you to customize it to your online business needs with “Child themes” (more on that next).
If you’ve decided to go with WordPress as your CMS, and want to go with a theme built with best practices as a priority, click here to buy Genesis from Studiopress.